The Dark Side Of Twitter Lists

I recently took a much needed hiatus from Twitter because I got super busy with work.  Now I'm back. But while I was gone the whole Twitter Lists phenomenon happened.  Everyone was talking about the benefits of Twitter lists.  No one could even conceive of any possible negative possibilities, which is why I find Michael Gray's post about "How To Use Twitter Lists To Create Reputation Management Problems," so interesting.

If you are concerned with managing your reputation, you need to read this article and consider it carefully.