Book Review: Google Bomb

"The day was September 19, 2006, a Tuesday.  It was a little before 2:30 in the afternoon and the weather was sunny in beautiful Fort Lauderdale, Florida. The surf was up just down the street and my stomach was riding a wild wave as the jury of six somberly filed into the nearly empty courtroom.

I had no idea what to expect. David leaned a little closer and whispered, "Well, this is it . . . " I wished for something I could hold onto besides his words since my legs weren't feeling very steady as the bailiff, a very kindly looking older man, intoned, "All rise."

The Honorable Judge John Luzzo, in flowing black robe and wearing his duties with appropriate dignity, took his elevated seat on the bench and asked the foreman, "Has the jury reached a verdict?"

"We have, Your Honor." She handed their verdict to the bailiff, who gave it to the judge--he nodded in seeming approval--then back it went from the judge to the bailiff to the foreman. The air was trapped  in my lungs and the pound of pulsing blood was in my ears as she began to read, line by line, the jury's unanimous decision.

Suddenly I was crying and I couldn't stop the tears that were streaming down my face . . ."

The reason Sue Scheff was crying was because she had just been vindicated. She had just won the largest internet defamation verdict in history in the staggering sum of 11.3 million dollars! But even more important than the substantial award, she had been able to present her story to 6 objective individuals who came to understand her and her terrible situation.

This is the story of Sue Scheff in her book, Google Bomb.

First off, let me say that this book has my highest recommendation. This is the first book review I have done on this blog, and for good reason. I only present extremely high quality information to the readers of this blog. Period.

And this book fits the bill.

Now let me discuss specifically what I enjoyed about the book and why you should buy it right now.

There are two authors.  Sue Scheff and John W. Dozier, Jr. Sue Scheff shares her personal story and all the emotions and feelings that she experienced as a result of being defamed online. She also discusses the litigation process from her point of view, which is eye-opening and instructive for laypersons and lawyers alike.

John W. Dozier, Jr., writes about the legal aspects of a Google Bomb attack and offers expert tips to protect one's reputation online.  John is perhaps the foremost expert in internet defamation law in the country and I respect him tremendously. I believe he is on the right side of this debate and when he writes/talks people listen.

The book is chock-full of expert tips and strategies to manage your reputation online. Pages 203-208 alone are worth the cost of the book.

I would love to write more about the book but I don't want to give away any of the extremely valuable information in there.

Click here right now to add this book to your library.

 

 

 

 

The Tale Of A Model, A Blogger, and Internet Anonymity

I couldn't resist any longer.

By now you know the story of Rosemary Port, the blogger who had anonymously blogged about model Liskula Cohen, stating that Cohen was a "skank" and a "ho," among other choice character descriptions. You also know that a court forced Google to reveal Port's identity.

Up until that time the story wasn't that interesting to me because the case was in New York and it's not entirely unusual for an Internet Service Provider to turn over an anonymous blogger's identifying information.

It wasn't until I found out today that Ms. Port is blaming everyone but herself for her unfortunate state of affairs that it got my attention. Why did it get my attention? Because it really irks me when people don't take responsibility for their actions. It also saddens me when someone gets burned because they believed that anonymous speech was absolutely protected under the First Amendment, regardless of the type of speech.

Ms. Port blames Cohen for drawing mass attention to a site that had received, in her own words, "one or two hits," before Cohen filed the lawsuit. I find that hard to believe, but let's assume that only a handful of people other than Port and Cohen read the post; it still might be actionable defamation.

First, it was not Cohen who publicized the alleged defamatory statements. It was Port who used one of the most public forums known to man (AKA the Internet) to speak ill of Cohen. Sure, Cohen drew more attention to the posts, but that's not entirely relevant to a claim for defamation as I explain in my next point.

Defendants have argued many times unsuccessfully in California that Plaintiffs have defamed themselves by choosing to file a lawsuit. In other words, they argue that plaintiffs are republishing the defamatory content so they are responsible for damaging their own reputation.

What is strange about this argument is that it is in essence an admission by the party making the argument that they defamed the other party. But I'm sure the party making the argument doesn't see it that way.

In reality, in most circumstances, it is simply that the defendant misunderstood one of the basic elements of defamation law, publication. In order for a plaintiff to demonstrate a publication, he must show that the alleged defamatory statement was communicated to a third party. As long as at least one other person (other than Port and Cohen) read the alleged defamatory statements, the publication element is likely satisfied.

The third problem with Port's perspective is that it presents a rather ill-informed view of the Internet. While I admire Port's willingness to share her views online, she apparently believed that her anonymity was absolute. This is unfortunately a very common misunderstanding of the Internet. The truth of the matter is that NO ONE is absolutely anonymous on the Internet. Don't believe me?

Check this out: http://ipid.shat.net/

Most likely when you clicked on that link above you saw your IP address and your type of computer and operating system staring right back at you.

People can find out who you are on the Internet if they want to bad enough. The way I describe this concept to my clients is by drawing an analogy to car theft. I tell my clients that a thief can take your car even if you fortify it with a club or even lo-jack. Yes, by placing those protections on your car you make it less likely, but, if they really want to steal it they will.

So while Port is correct in believing that she has a right to anonymous speech, that does not include the right to defame someone anonymously on the Internet.

Now don't get me wrong. I do not support Cohen, either.

Cohen probably could have chosen a more inconspicuous way to discover Port's identity (I don't know whether she tried other methods or not). But if she went straight for the bazooka (the lawsuit) then I think may have worsened the situation in the short term. This is probably what Port was referring to when she said that Cohen "defamed" herself. What she was probably trying to express was that Cohen caused the damage to her reputation; not that Cohen caused the defamation, strictly speaking.

Further, I do not believe Cohen will prevail if the lawsuit proceeds, and even if she does, I don't believe her damages will be significant. I do not believe Cohen will prevail (although it may be close) on the "ho" and "skank" statements because they will likely be seen as epithets, which are typically not actionable. A fact-finder would examine the totality of the circumstances, of course. But I don't think a jury is going to feel very sorry for Cohen and so the damages probably won't be significant.

But the story doesn't end there.

What really blew my hair back is that Port is suing Google for allegedly having "breached its fiduciary duty to protect [Port's] expectation of anonymity," according to her attorney. Here is what her attorney said and then I'll follow up with some commentary:

"Our Founding Fathers wrote 'The Federalist Papers' under pseudonyms. Inherent in the First Amendment is the right to speak anonymously. Shouldn't that right extend to the new public square of the Internet?"

My response is that the right to speak anonymously DOES extend to the Internet. Some would even argue that such speech is given even GREATER protection on the Internet. Further, it is not as if Ms. Port was not given an opportunity through the judicial process to oppose the subpoena. She just didn't win. In addition, Google had no choice but to comply with the subpoena. What Port expect Google to do? Just ignore the subpoena?

Unless I a missing some very key facts (and I admit that I don't know the full story) I don't see how Port will prevail against Google. She definitely will not prevail in the court of public opinion. She will likely appear to be a blogger who just can't/won't say sorry.

At the end of the day, people do have a right to speak anonymously on the web. But the First Amendment will not protect defamatory speech, which is another way of saying that people are responsible for what they write or post.

You are not anonymous.

The quotes above were taken from the Daily News article written by George Rush.

If you liked this post please subscribe to the California Defamation Law Newsletter to receive a FREE copy of the "The Ultimate Beginner's Guide To Defamation Law."

 

 

UK High Court: Google Not Liable For Defamation in Search Results

This is a must read article by Mark Sweeney published in the UK's Guardian. While the result would clearly be the same in the United States due to the application of the Communications Decency Act, it is interesting to see how the High Court comes to the same conclusion.

In a nutshell, the High court held that Google was merely a facilitator and not a publisher, and therefore not responsible for third party statements/content.

As the article points out, this certainly is a "landmark" decision. Perhaps it means the Brits are reconsidering their current libel laws.

 If you liked this post please subscribe to the California Defamation Law Newsletter to receive a FREE copy of the "The Ultimate Beginner's Guide To Defamation Law."


A Simple Way To Manage Your Internet Reputation

Do you monitor your name or the name of your business? Well, you
should and I'm going to show you how can do so easily and for FREE.

But first I'd like to thank you for reading the California Defamation Law Blog. I am so happy to be sharing this information with you and I hope you find it useful.

Now to the good stuff.

Even though the Internet is vast and replete with brontobytes (that
is a 1 followed by 27 zeroes) of information, you can harness the
power of Google and monitor your name by adding Google Alerts.
Google will send you emails of queries that you create. For
example, I have created a Google Alert for my name, Adrianos
Facchetti. This allows me to monitor what others are saying about
me.

To sign up for Google Alerts, go to www.googlealerts.com and
sign up. The rest is pretty straight-forward. There are additional
ways to monitor your name. In fact, there are many companies that
engage in Reputation Management, exclusively.

The point is that you need to manage your name, otherwise
you won't know what people are saying about you and/or your brand.

Create a Google Alert today and let me know how it works for you.

Sign up via email or RSS to automatically receive more free information like this article in the near future.

The Wrong Way Forward: Google Execs Face Criminal Consequences For Cyberlibel

Saul Hansell over at the New York Times' bits blog writes, Google Execs Face Jail Time For Italian Video.  Google execs are standing trial today for a cellphone video that was posted to Italian Youtube by a third party of some Turin youths teasing a boy with Down Syndrome.  Even though YouTube took the video down because some found it distasteful the Italian authorities insist on holding four Google executives criminally responsible.

This story is noteworthy for two reasons:

  1. It Demonstrates The Role of The Communications Decency Act - In the U.S., Google would be shielded from liability for content created by a third party under Section 230 of the Communications Decency Act, but it appears that Italian law has no such equivalent.
  2. It Highlights The Growing Problem Of Internet Defamation - As I wrote in an earlier post, authorities all around the world are struggling to deal with the explosion of defamation on the Internet.  They simply do not know what to do.  Like many others before them, unfortunately, the Italian authorities are simply using the wrong tools to deal with the problem.  They are using the equivalent of a sledgehammer to kill an ant.

What do you think?  Should defamation be treated as a crime?