How To Deal With A "Scam" Listing For Your Company's Name

One of the most devastating listings you can have is a "scam" listing for your name or your company's brand name on the Internet. I know this because people call me nearly every day and tell me that someone has written something defamatory about them on the Web.

However, there are ways to deal with this, and one particular dynamite strategy which I stumbled across about a year and a half ago is explained really well in Michael Graywolf's SEO Blog Post here

I came across this concept in researching a certain internet marketer with a certain penchant for surfing. When I googled his name I discovered a listing that read: "Name, is he a scam?" That title was so compelling that I just had to click on it and find out whether or not this guy was a scam artist. 

But an interesting thing happened when I clicked on the link: The article was not written by a disgruntled customer. Instead, it appeared to have been written by him and it explained why he was so great. This accomplished two very important things: (1) It ranked really well for his brand name + the word "scam" and (2) it totally defused the notion that he was a scammer. Mission accomplished.

You can try this as well, except that you may not want to limit it to the word "scam." You may want to create a separate "sucks" site or a "ripoff" site since those terms are often used as well.

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Protecting Your Reputation Before Internet Defamation Occurs

I tell prospective clients on almost a daily basis that they need to protect their reputation on the internet before the unthinkable occurs--before they are defamed. Unfortunately for most of them, the defamation has already happened and we are faced with the challenge of dealing with a permanent negative. But you can choose to start protecting yourself today. 

How can you do this? Well, I'm glad you asked because this was the subject of a webinar I did last year for Legal Practice Pro. The title of the webinar was: "Protecting and Maximizing Your Online Search Engine Reputation." I'm providing the audio recording to you at no charge just for being one of my loyal readers (the sound is a bit fuzzy due to the microphone I was using, but some of the tips we give on the recording are very valuable).

I hope you enjoy it and let me know what you think of it in the comments below.

Protecting Yourself Before Internet Defamation Occurs.

 

Internet Defamation: Sue Scheff Discusses Google Bombs and Reputation Management

Enrico Schaefer over at Traverse Legal alerted me to this podcast that a colleague of his hosted with reputation management pioneer Sue Scheff. I have discussed Sue's harrowing story and her book Google Bomb (co-written with attorney John dozier, Jr.) in a previous post.

In this podcast, Sue discusses:

  • The definition of a Google Bomb
  • Why defamation lawsuits are difficult to prove
  • Why it is important to monitor your reputation
  • Which reputation management service she uses
  • And much, much more

You can check out the podcast here

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The Dark Side Of Twitter Lists

I recently took a much needed hiatus from Twitter because I got super busy with work.  Now I'm back. But while I was gone the whole Twitter Lists phenomenon happened.  Everyone was talking about the benefits of Twitter lists.  No one could even conceive of any possible negative possibilities, which is why I find Michael Gray's post about "How To Use Twitter Lists To Create Reputation Management Problems," so interesting.

If you are concerned with managing your reputation, you need to read this article and consider it carefully.

"Adrianos M. Facchetti" - What's in a name?

Many of us work incredibly hard to establish an outstanding reputation both in our personal life and in our business.

We spend countless hours learning and honing our craft.

We spend time away from our family and friends all in the name of developing our skills. We make the kind of sacrifices that only one of us would understand. We work really hard.

And then the unthinkable happens.

A negative review pops up on the internet about your business. The review appears to be written by a competitor and is incredibly libelous and untrue. You write to the website operator asking them to remove the comment but they decline. Now what do you do?

Or perhaps a scathing story is written about you in your local newspaper. The story is incredibly damaging and untrue. But everyone seems to believe the story including people you know. You speak to the reporter and tell him your side of the story but he doesn't care. Now what do you do?

Perhaps you should do nothing.

Perhaps you should do lots of things.

But one thing you should not do is let the defamation rob you of your joy.

Because ultimately it doesn't matter.

People forget. Memories fade. And ultimately in most cases you are remembered for your body of work.

Remember that.

 

 

Internet Defamation Lawyer Caught On Video . . .

I'm having way too much fun creating educational videos using a cool site I found called www.xtranormal.com.  The site allows you to create animated videos, which is a lot of fun. I also think it's a great way to continue to share excellent content with you regarding California Defamation Law and so you can "see" what a defamation lawyer looks like.

You can check out the following  videos I made on my NEW Defamation Law Channel on Youtube:

Internet Defamation Lawyer: Introduction

Internet Defamation: Dealing With Negative Customer Reviews

How To Avoid Being Sued On Your Blog

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Celebrity Defamation: Part I

Celebrity defamation is a growing trend. Don't believe me? Click on any of the links below.

There are a number of reasons for this.

The Rise of Social Media

No one can deny the awesome rise of social media and its ability to influence our culture. Millions of people use tools like Twitter, Facebook, and LinkedIn every day to consume and share information and as a means of interacting with other like-minded people.

It is also an incredible information delivery system. That delivery system allows celebrities to communicate with their fans (to influence them) without resort to traditional media, which gives celebrities new found power.

The Immediacy of The Internet 

Everyone knows the Internet allows for instantaneous transmission of information. But people forget that publication of information on the Internet is permanent and potentially far-reaching. 

The Fiction of Invincibility

People feel invincible on the Internet. They write and post information they would never say in public. They also act in ways they would never do so in public.

I know this is hard to believe, but take a look at Twitter. How often have you seen someone tweet about their exact location; especially celebrities (I've been guilty of this myself). Well, shouldn't people be worried about disclosing their location to others? This is both a privacy and personal safety issue. Yet people tweet freely about where they are.

The Public Relations Bump

"There is no such thing as bad publicity except your own obituary." - Brendan Behan

Celebrities believe that all publicity is good. Is it good for business to start a fight with another celebrity on Twitter? You betcha.

The next post in this series will examine whether different rules apply to celebrities with respect to internet defamation.

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Perez Hilton Threatens To Sue Kirstie Alley For Twitter Defamation

WARNING: This post contains profanity.  If you find profanity objectionable please do not continue reading.

Someone must have hacked into Kirstie Alley's Twitter account. At least, I hope so for Alley's sake.

Yesterday in response to a tweet from one of her followers, Alley wrote that "PH" (presumably Perez Hilton) was "like a closet pedophile drawing nasty stuff on young girl's photos...makes me vomit."

But Alley did not stop there.  Then she wrote the following choice tweets:

Then Alley purports to compare Hilton to Nazis:

You would have thought that Alley would have given it a rest but she started up again tonight! Check this out (read in reverse order: scroll down).

Terms like "pornographer," "pedophile," "child pornography creep," are all serious allegations which could get Alley into some serious hot water.  And even though Hilton is a public figure, there may be some evidence of actual malice since Alley wrote she vowed to take Hilton down.

But Hilton did not take these Twitter attacks lying down.  Here's what he wrote (in reverse order: scroll down for the earlier tweets).

This incident seems to be a trend among celebrities. Instead of using tabloids to trash each other they've turned to social media tools, most notably, Twitter.

I expect a lawsuit to be filed within a week.

 

Courtney Love Responds: Surely No One Takes Twitter Seriously!

Warning! This post contains language which may be offensive to some. Please do not read it if you find profanity objectionable or if it makes you feel uncomfortable.

Total Read Time: 6 minutes.

Courtney Love responded to Dawn Simorankir's First Amended Complaint by filing an anti-SLAPP motion.

The purpose of the so-called “SLAPP” statute is to eliminate lawsuits brought “primarily to chill the valid exercise of constitutional right of freedom of speech and petition for the redress of grievances.” Code Civ. Proc. Section 425.16(a). 

Courts engage in a two-part analysis focusing first on whether the disputed cause of action arises from protected activity under the statute, and if it does, proceeding secondly to whether the plaintiff can establish a probability of prevailing on the merits. Ampex Corp. v. Cargle (2005) 128 Cal.App.4th 1569, 1576. In determining whether the moving party has met its initial burden, courts consider the pleadings, declarations, and matters that may be judicially noticed. Brill Media Co., LLC v. TCW Group, INC. (2005) 132 Cal.App.4th 324, 330. The motion must be supported (or opposed) by declarations stating facts upon which the liability or defense is based. Code Civ. Proc. § 425.16(b).

If the defendant makes a prima face showing that his conduct is protected under section 425.16, then the burden shifts to plaintiff to establish a “probability” that he will prevail on the claims asserted against the defendant. Governor Gray Davis Committee v. American Taxpayer Alliance (2002) 102 Cal.App.4th 449, 458-459.   “[T]he threshold for showing a ‘probability of success’ is quite low.” Weil & Brown, CAL. PRAC. GUIDE: CIV. PRO. BEFORE TRIAL, § 7:1006 (The Rutter Group 2008) (emphasis added). 

Courts do not weigh credibility or evaluate the weight of the evidence. Overstock.com, Inc. v. Gradient Analytics, Inc. (2007) 151 Cal.App.4th 688, 699-700. Instead, they accept as true all evidence favorable to the Plaintiff and assess the defendant’s evidence only to determine whether it defeats Plaintiff’s cause of action as a matter of law. Id. “Only a cause of action that lacks even ‘minimal merit’ constitutes SLAPP.” Overstock.com, Inc. v. Gradient Analytics, Inc., supra, 151 Cal.App.4th at 700.  

I'm going to ignore the first prong of the anti-SLAPP since it is pretty apparent that Love will be satisfy her burden since she allegedly posted the comments on public spaces like Twitter and Myspace.

What I'd like to focus on is on the second prong.

Hyperbole

Love argues quite forcefully that all of the alleged defamatory statements are nothing more than hyperbole. In other words, that Love was merely expressing her opinion.

The law in this subject is that “[S]atirical, hyperbolic, imaginative, or figurative statements are protected because ‘the context and tenor of the statements negate the impression that the author seriously is maintaining an assertion of fact.”  (citation omitted). However, statements will be deemed actionable if they can “ . . . reasonably be understood as declaring or implying actual facts capable of being proved true or false." Ruiz v. Harbor View Community Ass’n (2005) 134 Cal.App.4th 1456, 1471.

So the question is whether each of the alleged defamatory statements could reasonably be understood to declare or imply actual facts capable of being proved or true or false. I believe the answer is yes with respect to some of the statements.

The allegations of past criminal history would certainly seem to declare or imply facts capable of being proved true or false. The statement that "she has a history of dealing cocaine . . . assualt,(sic) and burglary" is sufficiently specific to constitute a statement of fact the truth of which could easily be ascertained by running a criminal background check. At the very least, it would appear that the statements taken together imply undisclosed facts that may be known to Love, which may be capable of being proved true or false.

People Can Be Defamed On Twitter And Myspace

Love's attorney argued that the context of the statements negates the impression that she is seriously asserting a statement of fact. I expected her attorney to argue this but it is not very convincing as I explained in a previous post. In essence, it is not necessary that anyone believe the statements are true if they are understood in a defamatory sense. So the argument that the statements are not to be taken seriously because they were not made by a journalist or in a national publication is unpersuasive. I mean, is that the standard? So only journalists or people who write for national publications can be taken seriously? What about bloggers? No one takes them seriously?? What about micro-bloggers? This argument is absurd. Anyone is capable of being defamed in any context and that includes Twitter and Myspace. This is especially true since traditional media (e.g. CNN) is increasingly relying on Twitter for breaking news.

Now, as to statements such as "nasty hosebag lying thief" and "vile horrible lying bitch," these statements in isolation clearly would appear to be nothing more than epithets, which are protected by the First Amendment. But a court will not consider these statements in isolation. Rather, the court will consider the totality of the circumstances.

In any event, we will have to wait and see what the court decides. It will not be an easy decision. I look forward to reading the opposition brief.

Related posts:

Twitterers Beware! Courtney Love Gets Sued For Tweets

Courtney Loves Gets Sued For Tweets: Opposing Counsel Drops Two Key Claims

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The Tale Of A Model, A Blogger, and Internet Anonymity

I couldn't resist any longer.

By now you know the story of Rosemary Port, the blogger who had anonymously blogged about model Liskula Cohen, stating that Cohen was a "skank" and a "ho," among other choice character descriptions. You also know that a court forced Google to reveal Port's identity.

Up until that time the story wasn't that interesting to me because the case was in New York and it's not entirely unusual for an Internet Service Provider to turn over an anonymous blogger's identifying information.

It wasn't until I found out today that Ms. Port is blaming everyone but herself for her unfortunate state of affairs that it got my attention. Why did it get my attention? Because it really irks me when people don't take responsibility for their actions. It also saddens me when someone gets burned because they believed that anonymous speech was absolutely protected under the First Amendment, regardless of the type of speech.

Ms. Port blames Cohen for drawing mass attention to a site that had received, in her own words, "one or two hits," before Cohen filed the lawsuit. I find that hard to believe, but let's assume that only a handful of people other than Port and Cohen read the post; it still might be actionable defamation.

First, it was not Cohen who publicized the alleged defamatory statements. It was Port who used one of the most public forums known to man (AKA the Internet) to speak ill of Cohen. Sure, Cohen drew more attention to the posts, but that's not entirely relevant to a claim for defamation as I explain in my next point.

Defendants have argued many times unsuccessfully in California that Plaintiffs have defamed themselves by choosing to file a lawsuit. In other words, they argue that plaintiffs are republishing the defamatory content so they are responsible for damaging their own reputation.

What is strange about this argument is that it is in essence an admission by the party making the argument that they defamed the other party. But I'm sure the party making the argument doesn't see it that way.

In reality, in most circumstances, it is simply that the defendant misunderstood one of the basic elements of defamation law, publication. In order for a plaintiff to demonstrate a publication, he must show that the alleged defamatory statement was communicated to a third party. As long as at least one other person (other than Port and Cohen) read the alleged defamatory statements, the publication element is likely satisfied.

The third problem with Port's perspective is that it presents a rather ill-informed view of the Internet. While I admire Port's willingness to share her views online, she apparently believed that her anonymity was absolute. This is unfortunately a very common misunderstanding of the Internet. The truth of the matter is that NO ONE is absolutely anonymous on the Internet. Don't believe me?

Check this out: http://ipid.shat.net/

Most likely when you clicked on that link above you saw your IP address and your type of computer and operating system staring right back at you.

People can find out who you are on the Internet if they want to bad enough. The way I describe this concept to my clients is by drawing an analogy to car theft. I tell my clients that a thief can take your car even if you fortify it with a club or even lo-jack. Yes, by placing those protections on your car you make it less likely, but, if they really want to steal it they will.

So while Port is correct in believing that she has a right to anonymous speech, that does not include the right to defame someone anonymously on the Internet.

Now don't get me wrong. I do not support Cohen, either.

Cohen probably could have chosen a more inconspicuous way to discover Port's identity (I don't know whether she tried other methods or not). But if she went straight for the bazooka (the lawsuit) then I think may have worsened the situation in the short term. This is probably what Port was referring to when she said that Cohen "defamed" herself. What she was probably trying to express was that Cohen caused the damage to her reputation; not that Cohen caused the defamation, strictly speaking.

Further, I do not believe Cohen will prevail if the lawsuit proceeds, and even if she does, I don't believe her damages will be significant. I do not believe Cohen will prevail (although it may be close) on the "ho" and "skank" statements because they will likely be seen as epithets, which are typically not actionable. A fact-finder would examine the totality of the circumstances, of course. But I don't think a jury is going to feel very sorry for Cohen and so the damages probably won't be significant.

But the story doesn't end there.

What really blew my hair back is that Port is suing Google for allegedly having "breached its fiduciary duty to protect [Port's] expectation of anonymity," according to her attorney. Here is what her attorney said and then I'll follow up with some commentary:

"Our Founding Fathers wrote 'The Federalist Papers' under pseudonyms. Inherent in the First Amendment is the right to speak anonymously. Shouldn't that right extend to the new public square of the Internet?"

My response is that the right to speak anonymously DOES extend to the Internet. Some would even argue that such speech is given even GREATER protection on the Internet. Further, it is not as if Ms. Port was not given an opportunity through the judicial process to oppose the subpoena. She just didn't win. In addition, Google had no choice but to comply with the subpoena. What Port expect Google to do? Just ignore the subpoena?

Unless I a missing some very key facts (and I admit that I don't know the full story) I don't see how Port will prevail against Google. She definitely will not prevail in the court of public opinion. She will likely appear to be a blogger who just can't/won't say sorry.

At the end of the day, people do have a right to speak anonymously on the web. But the First Amendment will not protect defamatory speech, which is another way of saying that people are responsible for what they write or post.

You are not anonymous.

The quotes above were taken from the Daily News article written by George Rush.

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UK High Court: Google Not Liable For Defamation in Search Results

This is a must read article by Mark Sweeney published in the UK's Guardian. While the result would clearly be the same in the United States due to the application of the Communications Decency Act, it is interesting to see how the High Court comes to the same conclusion.

In a nutshell, the High court held that Google was merely a facilitator and not a publisher, and therefore not responsible for third party statements/content.

As the article points out, this certainly is a "landmark" decision. Perhaps it means the Brits are reconsidering their current libel laws.

 If you liked this post please subscribe to the California Defamation Law Newsletter to receive a FREE copy of the "The Ultimate Beginner's Guide To Defamation Law."


Blogger Anonymity is Dead in the UK

Frances Gibb writes on the London Times online edition about the British High Court's decision regarding the NightJack author.

Check out what the High Court said as reported in the article:

"In the first case dealing with the privacy of internet bloggers, the judge ruled that Mr Horton had no “reasonable expectation” to anonymity because “blogging is essentially a public rather than a private activity”.

Coming down in favour of freedom of expression, the judge also said that even if the blogger could have claimed he had a right to anonymity, the judge would have ruled against him on public interest grounds"

This case will send a shockwave through the legal community. What effect will it have on Internet Defamation Law in the United States?

So far, American legislators have done everything possible to protect freedom of speech; and really, to do the EXACT opposite of everything the UK has been doing in terms of online defamation law.

This is HUGE.

Thanks to @Vbalasubramani for giving me the heads-up on this!

 

A Little Known Secret (Not Really) To Manage Your Reputation On Twitter

Unless you've been living under a rock for the last year, you've probably heard about Twitter and the many benefits it can give you or your business. (Twitter really is amazing so if you're not on it and you own a business you should definitely check it out).

But like anything else, with every opportunity there comes a risk, especially when you're talking about the Internet. And this is particularly true with Twitter since you're really putting yourself out there when you send a tweet. So how do you manage this risk?

You do it by first knowing what people are saying about you.

And the way you do this is to use tools that automatically check what people are saying about your brand, company, or even you if you're an individual on Twitter.

So let's take an example and flesh this out a bit.

You probably already know that I'm on Twitter and that I consistently tweet about defamation, internet defamation, slander, libel, etc. I occasionally tweet about the Lakers (my favorite sports team) or other interesting shenanigans that I get myself into, like going to a RATT concert or winning an important motion in court.

Since I tweet a lot and I'm a defamation lawyer, I'm naturally concerned about my reputation on the Internet. Who doesn't care what other people think about them? Right?

So here's what I do to manage my name on Twitter. Now, you should know that I've never shared this with anyone (not because it's some revolutionary secret, it's just that I haven't talked about it with anyone)   :-)

I use a service called Tweetbeep.

It's really awesome because it works and because it's FREE.

All you have to do is the following:

  1. Sign up with Tweetbeep 
  2. Figure out which terms you want to manage - I keep track of name and its variants, e.g. "adrianos, "facchetti," adrianos m. facchetti." I also keep track of important keywords to stay on top of news in my areas of interest, e.g., "defamation" and "libel." 
  3. And Voila! - You'll automatically receive free alerts on the terms people are tweeting about.

So here's what it looks like in action. About once a day I'll get an email with a couple of tweets about me or terms that are relevant to my area of interest like the ones below.

 

craigniedenthal: A must read post for all of us tweeters! Protect yourself from defamation claims. Thanks @Adrianos. http://is.gd/pki5

Friday, March 27th at 23:03:01 · Reply · View Tweet

 

 

gfiremark: RT @heathermilligan: Here's my great panel 4 @LACBA small/solo conf topic: social networking. @adrianos @gfiremark @vpynchon @hsleviant.

Friday, May 8th at 23:20:57 · Reply · View Tweet

 

This allows me to know what it is being said about me so that I can respond appropriately. As you can see above, @craigniedenthal retweeted one of my tweets. In this instance, I might send craig a thank you tweet, or I might not respond depending on how I'm feeling on any given day.

And if someone is saying something negative about me I'll know about and I'll have a record of it if I decide to take action against them. So far I haven't encountered anything negative about me on Twitter, but when it happens you'll be the first to know.

So there you have it. Go sign up for Tweetbeep or a service which assists you in monitor your name, or key search terms relevant to your business or market.

You can follow me on Twitter at @adrianos.

 

 

 

 

 

 

 

A Simple Way To Manage Your Internet Reputation

Do you monitor your name or the name of your business? Well, you
should and I'm going to show you how can do so easily and for FREE.

But first I'd like to thank you for reading the California Defamation Law Blog. I am so happy to be sharing this information with you and I hope you find it useful.

Now to the good stuff.

Even though the Internet is vast and replete with brontobytes (that
is a 1 followed by 27 zeroes) of information, you can harness the
power of Google and monitor your name by adding Google Alerts.
Google will send you emails of queries that you create. For
example, I have created a Google Alert for my name, Adrianos
Facchetti. This allows me to monitor what others are saying about
me.

To sign up for Google Alerts, go to www.googlealerts.com and
sign up. The rest is pretty straight-forward. There are additional
ways to monitor your name. In fact, there are many companies that
engage in Reputation Management, exclusively.

The point is that you need to manage your name, otherwise
you won't know what people are saying about you and/or your brand.

Create a Google Alert today and let me know how it works for you.

Sign up via email or RSS to automatically receive more free information like this article in the near future.

Dealing With Negative Customer Reviews

Sam encounters my animated self on the street and tells me all about his Internet troubles. Apparently, some former disgruntled customers have posted some negative customer reviews about his business on a couple of websites. I give him some general advice about what to do.

Twitterers Beware! Courtney Love Gets Sued For Tweets

Warning! This post contains language which may be offensive to some. Please do not read it if you find profanity objectionable or if it makes you feel uncomfortable.

E Online! is reporting that Courtney Love is being sued in Los Angeles by a designer for defamation and other claims.

The "Hole" rockstar allegedly made outrageous statements about fashion designer Dawn Simorangkir on Twitter, Myspace, and other media, after Simorangkir sent Love an invoice for clothes Simorangkir had designed for Love.

Here are some of the more shocking allegations of libel in no particular order (spelling mistakes included):

  • "she has a history of dealing cocaine, lost all custody of her child, assualt, and burglary."
  • "nasty hosebag lying thief"
  • "she's an assault addict herself"
  • "vile horrible lying bitch"
  • "is my clothes my WARDROBE! oi vey don't fuck with my wradrobe or you willend up in a circle of corched eaeth hunted till your dead."

It is clear to anyone that if these allegation are true, they would be extremely offensive and defamatory. But that's not the reason why I'm writing this post.

This case is novel not because of the alleged rantings of a celebrity, but because it is the first defamation lawsuit involving comments made on Twitter.

I have talked about it a lot of times on Twitter and I knew it would be coming soon. 

And now it's here.

The point is that Twitterers need to be careful about what they post on Twitter.  It is too easy to post something that can come back to haunt you later. People have lost jobs or have been reprimanded for misusing Twitter, and yes, you can even get sued for internet defamation.

So now that I've pointed out the problem, what can you do to avoid getting sued on Twitter? Here you go:

  1. Listen To Your Mother - Remember when you mother said, "honey, if you don't have anything nice to say, don't say anything at all."  Well, your mother was absolutely right. Even if what you say is not technically defamation, you still might get sued. Do you want to get sued? I didn't think so.
  2. Don't Drink & Tweet - Drinking leads to stupid decision-making. Just don't do it. I was thinking about tweeting during a friend's bachelor party last weekend in Vegas, and someone gave me great advice. Don't do it! He said. Because of his advice, what happened in Vegas will stay in Vegas.
  3. Don't Use Your Real Name - If you insist on making negative comments about others, I would implore you not to use your real name on Twitter. You have a right to anonymous speech and you should exercise it. Just know that the law will hold you accountable if you break it; and know that if an experienced internet defamation lawyer wants to obtain your identity, he or she eventually will with enough effort. So I will repeat: Listen to your mother.

Did you like this post? If so, please subscribe right now via email to keep getting free updates. You can also follow me on Twitter at @adrianos

 

The Secret To Getting Negative Customer Reviews Taken Down Forever

You are a professional service provider and you pride yourself on the quality of your services.  Odds are, you have a lot of experience and you've spent a great deal of time building your professional reputation in the community.

Then it happens.

You get hit with one or two negative reviews online about you or your business.  You lose business and your reputation suffers immediately.

You get angry. Then you get frustrated. Then you get angry again.  Then you begin to feel anxious. And eventually you feel helpless.

Well, I'm here to tell you that I understand your situation because I'm a service provider myself, and because I talk to people all the time who have been defamed online.

Because I know how you feel, I'm going to tell you a secret that is extremely effective in getting some customer review sites to remove defamatory material about you.

But before I share this gem with you, you need to understand a couple of things.

The first thing you need to know is that most customer review sites are unlikely to remove content about you unless you threaten to sue them. This is because they are shielded from liability by a federal law known as the Communications Decency Act.

The Communications Decency Act of 1996 ("CDA") is a federal law that is extremely protective of online speech. It was originally intended to regulate pornography on the Internet, but later was interpreted by courts to immunize Internet service providers from torts committed by users of their systems.  It specifically says:

"No provider or user of an interactive computer service shall be treated as the publisher or speaker of any information provided by another information content provider.”

This means generally that a plaintiff cannot sue the operator of a site (read: customer review site) for defamation for comments made by a third party (read: customer).

Second, you need to know that most customer review sites have counsel who deal with these kinds of situations on a daily basis and they are extremely reluctant to remove alleged defamatory reviews, unless they clearly violate the law.

So what is the best way to get customer review sites to remove alleged defamatory reviews?

Is it to send them a letter asking them nicely to remove the material? NO.

Is it to send them an e-mail alleging that the material violates their Terms Of Service? NO.

Is it to file a defamation lawsuit? Not necessarily.

The best way to get SOME customer review sites to remove alleged defamatory material is to allege a Misappropriation of Trade Name or Likeness. 

Most customer review sites/directories make money by placing ads around customer reviews. I argue that these sites have not obtained permission from my clients to use their trade name or likeness for profit.  I argue that this is an unfair business practice and that it violates the law. This strategy works.  And the best part is that it is not subject to the overly broad protections of the Communications Decency Act.

This is one of the most powerful strategies I know to combat internet defamation on customer review/ratings sites bar-none. It does not require you to file a lawsuit or go after some anonymous individual.

One word of caution . . . Do not to use this tactic in every situation.  Every case is different and I highly encourage you to speak to an internet defamation attorney; even if it's not me.

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Small Businesses Strike Back!

Yelp reviewers are the bane of many small businesses.  One reviewer can potentially devastate a business with a few keystrokes and the business owner has limited options to counter the impact of the review.  One of their options might be to file a defamation suit, but it is very difficult to pull off and in some situations makes the situation much worse.

Which is why I find Claire Cain Miller's post today in the New York Times Bits' blog so fascinating.

A pizzeria in San Francisco has decided to strike back!

They created T-shirts with the negative customer reviews on them and distributed them to their employees to wear.

This is a brilliant marketing tactic.  It is disarming, and I believe it will be effective for this business. However, I don't believe this would work for professionals, e.g., lawyers, doctors, dentists.

What do you think?  Will this tactic work for the pizzeria?  

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The Wrong Way Forward: Google Execs Face Criminal Consequences For Cyberlibel

Saul Hansell over at the New York Times' bits blog writes, Google Execs Face Jail Time For Italian Video.  Google execs are standing trial today for a cellphone video that was posted to Italian Youtube by a third party of some Turin youths teasing a boy with Down Syndrome.  Even though YouTube took the video down because some found it distasteful the Italian authorities insist on holding four Google executives criminally responsible.

This story is noteworthy for two reasons:

  1. It Demonstrates The Role of The Communications Decency Act - In the U.S., Google would be shielded from liability for content created by a third party under Section 230 of the Communications Decency Act, but it appears that Italian law has no such equivalent.
  2. It Highlights The Growing Problem Of Internet Defamation - As I wrote in an earlier post, authorities all around the world are struggling to deal with the explosion of defamation on the Internet.  They simply do not know what to do.  Like many others before them, unfortunately, the Italian authorities are simply using the wrong tools to deal with the problem.  They are using the equivalent of a sledgehammer to kill an ant.

What do you think?  Should defamation be treated as a crime?

 

 

 

How To Find California Defamation Laws For Free

Even though I make a living as an Internet defamation attorney, I understand not everyone can afford to hire a lawyer.  That's one of the reasons why I decided to write this post, and particularly, why I enjoy writing the California Defamation Law Blog.  I want to educate as many people about defamation law as possible.

Some of you who are reading this post are being defamed by someone at this moment.  This is a problem.  And the first way to deal with a problem is to educate yourself about it.  So where do you look?

Go to the source.  The law itself.

California defamation laws are found in California Civil Code sections 44-48.  You can find these sections here. The above sections discuss the elements needed to prove a cause of action for slander and libel.  They also describe certain privileges that may apply to certain statements that would otherwise be actionable defamation.

If you want additional information about defamation law you can read some of the blogs that I read here.

So now you have some information about your rights relating to defamation.  I said earlier that the first thing you need to do when you encounter a problem is to educate yourself about it.  The next logical step is to take action.

So, what will you do?

 

Think You Know About Online Defamation? Let's See.

I'm writing this follow up to my previous post: "5 Common Misconceptions about Online Defamation," because I got such a great response from my readers. Again, I want to give proper attribution where it's due. Check out this video for more information on online defamation.

1. "Safety in Numbers" - some believe they're safe as long as their target is a public figure or someone who is being defamed by lots of other people. Not so.  It will depend heavily on the particular circumstances.

2.  "Aren't I anonymous on the Internet?" - NO.  This is probably the biggest misconception of them all.  No one is truly anonymous on the internet.  If you don't believe me, check out http://ipid.shat.net/.  Scary, isn't it?  The truth is, people can find you if they want to.  They can employ a whole host of advanced techniques.  Also, a lawyer can request a subpoena in certain circumstances to unmask your identity.

3. "I'm immune, right?" - Not necessarily.  You've probably heard of the Communications Decency Act, which was passed by Congress in the 1990s.  It was designed to protect freedom of expression on the Internet, and immunizes internet providers (in certain circumstances) from liability for their users' content.  Initially, this law was interpreted broadly.  Now, courts are carving out exceptions to the law, and effectively narrowing its scope.

4.  "Only U.S. law applies" - Wrong again.  While the U.S. was the first to tackle internet law, it will not be the last.  As more and more countries develop, they will no doubt attempt to put their own stamp on internet law.  What will be especially interesting is how this applies in countries with vastly different cultures. 

5. "Any lawyer will do"  - You should know that most lawyers have no idea what they're doing when it comes to the internet.  Don't assume that any defamation lawyer will do when you're dealing with online defamation.  You need a lawyer who understands how the internet works.  You need a internet defamation attorney.

5 Common Misconceptions About Online Defamation

I stumbled across a great video on YouTube by John W. Dozier, Jr. about common misconceptions lawyers have regarding online defamation.

1. "Bumping" a post - Old math says that you should respond to defamatory remarks in order to refute them. But, responding to such posts, or "bumping," only makes the defamatory remarks more significant in search engine indexes.

2. Traditional PR Approach - PR professionals will tell you that you should respond to a defamatory remark once forcefully and immediately. Then, they would tell you to then attempt to "replace" the remarks subsequently with positive information. This doesn't work in the online world.

3. Opinions are not actionable - This is a common mistake. People believe that only factual assertions are actionable defamation. But opinions in certain circumstances can give rise to a claim for defamation.

4. Can't Prove Damages - The trend is to look to a "Market Share Damages Approach" in order to calculate the damage of a particular defamatory statement in instances where there are several sources of defamation.

5. "Gripe Sites" are absolutely protected - The newest misconception and proof that a little knowledge is a dangerous thing. The Communications Decency Act was Congress' attempt to ensure that the Internet remained a marketplace of ideas by legislating broad protection for interactive computer services, AKA, websites. But courts are now limiting such protection by in cases where the "Gripe Site" has a financial component (as most sites do, advertising, e.g.), or encourage or assist a user in defaming another.