Internet Defamation: Sue Scheff Discusses Google Bombs and Reputation Management

Enrico Schaefer over at Traverse Legal alerted me to this podcast that a colleague of his hosted with reputation management pioneer Sue Scheff. I have discussed Sue’s harrowing story and her book Google Bomb (co-written with attorney John dozier, Jr.) in a previous post.

In this podcast, Sue discusses:

  • The definition of a Google Bomb
  • Why defamation lawsuits are difficult to prove
  • Why it is important to monitor your reputation
  • Which reputation management service she uses
  • And much, much more

You can check out the podcast here

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