Enrico Schaefer over at Traverse Legal alerted me to this podcast that a colleague of his hosted with reputation management pioneer Sue Scheff. I have discussed Sue’s harrowing story and her book Google Bomb (co-written with attorney John dozier, Jr.) in a previous post.
In this podcast, Sue discusses:
- The definition of a Google Bomb
- Why defamation lawsuits are difficult to prove
- Why it is important to monitor your reputation
- Which reputation management service she uses
- And much, much more
You can check out the podcast here:
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