Yelp reviewers are the bane of many small businesses. One reviewer can potentially devastate a business with a few keystrokes and the business owner has limited options to counter the impact of the review. One of their options might be to file a defamation suit, but it is very difficult to pull off and in some situations makes the situation much worse.
Which is why I find Claire Cain Miller’s post today in the New York Times Bits’ blog so fascinating.
A pizzeria in San Francisco has decided to strike back!
They created T-shirts with the negative customer reviews on them and distributed them to their employees to wear.
This is a brilliant marketing tactic. It is disarming, and I believe it will be effective for this business. However, I don’t believe this would work for professionals, e.g., lawyers, doctors, dentists.
What do you think? Will this tactic work for the pizzeria?
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